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Insignia is bringing you a Blu-ray player for just $199 that also comes with a $100 coupon book good for select BLu-ray movies.  If your looking to jump in the HD scene fairly cheap, then this is it.

The player comes with profile 1.1, a built in SD card slot, and support for Dolby Digital Plus, DTS-HD and Dolby TrueHD.  It also acts a up-converting DVD player upscaling your standard DVD collection to a cool 1080p.