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Sony to Lower Price of Blu-Ray Player

Posted by: Jonathan M, 04:00 AEST, Tue June 5, 2007

The reason for the price drop said Sony, is cause the demand for Blu-Ray products are higher now and the price of production is cheaper

Currently the list price of the BDP-S300 model Blu-Ray player is $599. After the price drop, they will go down to $499. To me $499 is still a steep price to pay for the potentially next Beta-Max player.

One could speculate the price drop is do to Toshiba selling its HD-DVD players for less than $300 but, Sony is denying that.

-jmet